Since the early Pleistocene Pete the Plumber has been an ardent water conservationist. He used deep woods adventuring to instill in his four children, his Eco-values. Whether you believe in Global Warming or not, fresh water concerns are not liable to diminish until the late Anthropocene.
However, some real good news: Just the other day I was leafing through a magazine when I came across something that caught my breath. A titan of American enterprise, Colgate/Palmolive, has just championed a new water conservation theme: #Every Drop Counts. The advertising agency, Red Fuse, produced for them a gorgeous public service graphic (Pete the Plumber’s family blood is thick in advertising), that I hope serves as a model and beacon for other American mercantile giants.
If we now have such a ‘big hitter’ showing concern for ‘drops’, maybe our water future doesn’t have to remain so pessimistic. When you next purchase a C/P product, why not call their toll free, 800 number and tell someone how much you appreciate their message and good example.
Peter Hemp is a San Francisco East Bay residential plumber and plumbing author and former R & D steam vehicle plumber. His hobbies are ocean kayaking and touring the Left Coast by bicycle.
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